Lose 10 pounds or your money back*
NYT Bestseller 5M+ lbs lost800K+ women helped

Finally lose the weight after 40, without giving up the food you love.

Lose up to 15 pounds in your first 30 days, and we keep going together, with food you actually love, until every last pound is gone.

Only $1.57/day · 14-day money back guarantee

JJ Smith enjoying a plate of food from her planDaily support2× weekly coaching callsFood you love
A woman's before and after transformation
-19.8 lbs in 8 weeks
A woman's before and after transformation
-16 lbs in 6 weeks
A woman's before and after transformation
-22 lbs in 8 weeks
A woman's before and after transformation
-12.2 lbs in 6 weeks
A woman's before and after transformation
-11.6 lbs in 6 weeks
A woman's before and after transformation
-24 lbs in 10 weeks
A woman's before and after transformation
-15 lbs in 7 weeks
A woman's before and after transformation
-18 lbs in 8 weeks
A woman's before and after transformation
-20 lbs in 8 weeks
A woman's before and after transformation
-19.8 lbs in 8 weeks
A woman's before and after transformation
-16 lbs in 6 weeks
A woman's before and after transformation
-22 lbs in 8 weeks
A woman's before and after transformation
-12.2 lbs in 6 weeks
A woman's before and after transformation
-11.6 lbs in 6 weeks
A woman's before and after transformation
-24 lbs in 10 weeks
A woman's before and after transformation
-15 lbs in 7 weeks
A woman's before and after transformation
-18 lbs in 8 weeks
A woman's before and after transformation
-20 lbs in 8 weeks
A woman's before and after transformation
-19.8 lbs in 8 weeks
A woman's before and after transformation
-16 lbs in 6 weeks
A woman's before and after transformation
-22 lbs in 8 weeks
A woman's before and after transformation
-12.2 lbs in 6 weeks
A woman's before and after transformation
-11.6 lbs in 6 weeks
A woman's before and after transformation
-19.8 lbs in 8 weeks
A woman's before and after transformation
-16 lbs in 6 weeks
A woman's before and after transformation
-22 lbs in 8 weeks
A woman's before and after transformation
-12.2 lbs in 6 weeks
A woman's before and after transformation
-11.6 lbs in 6 weeks
A woman's before and after transformation
-24 lbs in 10 weeks
A woman's before and after transformation
-15 lbs in 7 weeks
A woman's before and after transformation
-18 lbs in 8 weeks
A woman's before and after transformation
-20 lbs in 8 weeks
A woman's before and after transformation
-24 lbs in 10 weeks
A woman's before and after transformation
-15 lbs in 7 weeks
A woman's before and after transformation
-18 lbs in 8 weeks
A woman's before and after transformation
-20 lbs in 8 weeks

JJ Smith has been featured on

JJ Smith featured across TV shows and bestselling books
Research shows

92% of women won’t reach their goal weight without personalized support.

Women with personalized support are up to 3× more likely to keep the weight off.

The difference was never willpower. It was support.

Why nothing has worked

Sound familiar?

Eating less just backfires.

Eating less just backfires.

You cut back and skip meals. Then you are starving by night, and it all comes back. Eating less was never the answer.

You can't out-train your plate.

You can't out-train your plate.

All those workouts, and the scale barely moves. What you eat matters far more than what you burn, and grinding harder only leaves you hungrier.

Every Monday is day one again.

Every Monday is day one again.

You start strong. By Wednesday, you are back. You have started over more times than you can count, and you are tired of it.

On your own, it never lasts.

On your own, it never lasts.

You hold it together for a week or two, then life hits and nobody is there to catch you. Willpower runs out. Somebody in your corner does not.

The method

The 4 steps that change everything

First, we get on a call, and I get to know you.

First, we get on a call, and I get to know you.

I learn your body, your life, the food you love, and everything you've already tried. Everything is built around you.

We reset your body.

We reset your body.

A reset that gets your body working with you again. It quiets cravings, settles your hormones and blood sugar, and drops up to 15 pounds, fast. Your running start.

We feed your body, we don't punish it.

We feed your body, we don't punish it.

Real food you love, easy to make, with a fresh plan every week around your life. The grocery lists alone can save you up to $75 a month.

And every day, I'm right there with you.

And every day, I'm right there with you.

Two coaching calls a week to fix what got in your way and adjust your plan, plus a text every morning. Somebody who shows up, and never leaves.

JJ Smith's own transformation
JJ Smith before and after
JJ Smith before and after
JJ Smith before and after
JJ Smith before and after

My body turned on me, too.

In my late 30s, my body turned on me. Weight from nowhere, exhausted, foggy, a stranger in the mirror. So I did everything they tell you. Skipped meals. Cut carbs. Dragged myself to the gym. Nothing moved.

"Eat less, move more. Nobody warned me my body had changed, and those old rules would never work again."

So I stopped fighting my body and started working with it, my hormones, my blood sugar, all of it. The weight came off, my energy roared back, and in my 40s I felt better than at 30.

My books became bestsellers, and hundreds of thousands of women used them to get themselves back.

JJ Smith featured across TV shows and bestselling books

JJ Smith has been featured on

But what I hold onto is simpler: the woman who tells me she came off her medication, or feels like herself again. That is why I do this, and now I want to do it with you. I got you.

Only $1.57/day · 14-day money back guarantee

Real women, real results

They got themselves back. So will you.

A woman's before and after transformation

Akilea

Lost 166 lbs.

"My doctor took me off my blood pressure medication this year. I sleep through the night, I can be on my feet all day, and I fit into clothes I never thought I would wear again."

A woman's before and after transformation

Marisol

Lost 58 lbs.

"I have energy from morning to night now, instead of dragging by the afternoon. My clothes fit the way I want them to, and I feel comfortable in my own skin again."

A woman's before and after transformation

Renee

Lost 71 lbs.

"The belly fat that would not budge for years finally let go. I chase my kids around without getting winded, and now I am in the family photos instead of behind the camera."

A woman's before and after transformation

Angel

Lost 72 lbs.

"People keep telling me I look ten years younger, and I feel it. My clothes fit again, and I feel so good that my husband and my brother started too."

A woman's before and after transformation

Kiaya

Lost 124 lbs.

"I am wearing a size I had not touched in a decade. I actually love getting dressed now, I am in every picture, and I feel like myself again."

A woman's before and after transformation

Danielle

Lost 34 lbs.

"I got my curves back, snatched, not skinny. I fit into the dress I had been saving for three years and wore it to my daughter's wedding, feeling like the best version of me."

What is inside

Here is everything you get

Two 1-on-1 coaching calls a week with JJ's AI Twin.

Two 1-on-1 coaching calls a week with JJ's AI Twin.

Two 1-on-1 coaching calls a week with JJ's AI Twin — my exact voice, personality, and coaching. Twice a week we look back at your week together and fix what got in the way.

A text every morning.

A text every morning.

A text every morning. You wake up with JJ in your corner, never starting the day alone.

Your reset.

Your reset.

We start here. It quiets your cravings, kills the bloat, and drops up to 15 pounds, so you feel it working right away.

Meals built around the food you love.

Meals built around the food you love.

Planned for you, simple to make. No guessing, no wondering what to eat, and food you actually want to eat.

A plan made for your body.

A plan made for your body.

Built around your life, your schedule, and the season you are in, so it finally fits.

The Circle of Women.

The Circle of Women.

A private room of women on the same journey, so you are never the only one, and you never feel like it.

JJ Smith
A word from me

How I can finally be there for you every day

For fifteen years, my books and group coaching have helped hundreds of thousands of women get themselves back. But I could never be right there with each of you, one on one, on the hard days. There was only ever one of me.

So I built my JJ Twin. It is my exact voice, my exact personality, my exact coaching, everything I know and everything I would tell you if we were sitting together.

You can talk to me any time, day or night, and it feels like sitting down with me.

This is how I finally keep the promise I could never keep before: to be there for you, personally, every single day. Not a book. Not a plan you follow alone. Me, in your corner, whenever you need me.

JJ

Get started

Your comeback starts at $1.57 a day

Less than a coffee ☕. Lose 10 pounds in your first month, or it’s free.

Everything included:

  • Two 1-on-1 coaching calls every week with JJ's AI Twinmy exact voice, personality, and coaching$1,200
  • Daily texts from JJ$400
  • Your reset plan, lose up to 15lbs in the first 2 weeks$97
  • A done-for-you weekly meal plan, built around the food you love$300
BonusGrocery lists that save you up to $75 a month$150
BonusThe Circle of Women$200
Total Value$2,347+
Was $77 · Now
$47/month

Cancel anytime · that's just $1.57 a day

Price goes back to $77 soon. Lock it in today.

or
Best value · save $14
$141$127for 3 months

Pay once · that's just $1.41 a day

14-day money-back guarantee · zero risk · cancel anytime

100% money-back guarantee
My promise to you

You either lose the weight, or your money back.

Give me your first month. Do the work with me, and if you don’t lose at least 10 pounds, your month is free. That is how sure I am that this works.

And if somewhere in your first 14 days you decide this isn’t for you, just tell me. I send back every penny. No questions. No guilt. I only want your money if you are glad you are here.

That is my promise to you.

— JJ

Lose 10 lbs or free 14-day money back no questions asked cancel anytime

Only $1.57/day · cancel anytime

The months ahead are coming either way.

You can spend them like the last ones. Or you can spend them with me beside you, and come out the other side feeling like yourself again.

You do not need another book. You need somebody in your corner who stays. Let that be me.

Only $1.57/day · 14-day money back guarantee

Questions women ask me

Let me answer what's on your mind.

I'm in my 50s and nothing has worked.
That is exactly who this is for. What stopped working was your body changing after 40, not you. The plan is built for your season, and this time you are not on your own.
How can it really be you, there for me every day?
I built my JJ Twin, so I finally can. My exact voice, personality, and coaching, everything I would tell you if we were sitting together. Talk to me any time, and it feels like me, because it is me.
I don't have time.
Your meals are planned for you and the check-ins keep it simple. This is one less thing to carry, not one more.
Do I have to drink green smoothies?
No. You start with a jumpstart to reset your body, smoothies optional. After that, your weekly meals are built around the food you already love.
What makes this different?
Everyone else hands you a plan and leaves. I stay, one on one, every single day. Each week we even plan around your real life, so eating out and busy weekends never knock you off track.
I'm on a weight-loss shot. Is this for me?
Yes. A shot can quiet your appetite. It cannot build your habits or be in your corner on the hard days. That is the part that lasts, and that is what we do together.
How does billing work?
$47 a month, cancel anytime in two clicks. No calls, no contract.
What if I fall behind?
You pick up right where you left off, and I help you. This was never about being perfect.
What if I change my mind?
You are covered two ways. Lose 10 pounds your first month or it is free. And if you change your mind in your first 14 days, every penny back, no reason needed.